“Driven by the vision and passion of local real estate developer, leader and disruptor Scott Greenberg, President and CEO of SMASHotels, as well as General Manager Christine Wechter, the hotel’s interiors are designed by the award-winning Rockwell Group and architecture by KOO. Art and science are thoughtfully woven throughout every nook of the 21-story, 195-room hotel beginning with a typographic design that greets guests upon arrival and features the commanding words of legendary Renaissance man Leonardo da Vinci: “Study the science of art. Study the art of science. Develop your senses – learn how to see. Realize that everything connects to everything else.” Da Vinci’s vision sets the stage for the experience to follow, guiding the design of the hotel: from the captivating pieces of artwork commissioned specifically for the hotel, to the well-appointed guestrooms subtly influenced by 1920s laboratories with rose gold fixtures, luxurious furnishings and playful gramophones that project music from any mobile device.”

Credit:
PR Newswire
July 25, 2017